Case Study: Virginia’s Community Colleges boosts enrollment and brand awareness with The Hodges Partnership

Virginia’s Community Colleges boosts enrollment 4.3% with The Hodges Partnership

The Hodges Partnership worked with Virginia’s Community Colleges, which faced a significant challenge: a 27% enrollment decline over a decade and a public perception that community college was not a desirable personal option. Their goal was to build awareness and credibility to shift this reputation and ultimately drive enrollment.

To address this, The Hodges Partnership implemented an integrated earned-owned-paid media strategy. This included securing thought leadership placements for the new chancellor, creating storytelling-focused social and video content from the perspective of students and faculty, and deploying a significant paid media campaign called "Find Your Answer." The results were highly successful, generating 45.3 million digital impressions and contributing to a 4.3% enrollment increase from the previous year. Brand surveying also showed a 19-point increase in the public's likelihood to consider enrollment.

Virginia’s Community Colleges