Case Study: Virginia Spirits Board Marketing Office boosts sales, tourism, and awareness with The Hodges Partnership

Virginia Spirits Board Marketing Office boosts Virginia spirits sales 12% with The Hodges Partnership

The Virginia Spirits Board Marketing Office (VSBMO) partnered with The Hodges Partnership to address the challenge of raising awareness for Virginia's spirits industry, increasing distillery tourism, and boosting sales, as research showed most Virginians were unaware of this significant local sector.

The Hodges Partnership developed a fully integrated "Endless Exploration" marketing campaign launched during Virginia Spirits Month. The solution included a redesigned website, social media, email newsletters, influencer partnerships, media tours, and a printed guide. The results were significant, including a 12% increase in sales of Virginia spirits in state stores, a 25.47% sales increase during the promotional month, a 31.77% rise in website traffic, and a 15% growth in social media followers.

Virginia Spirits Board Marketing Office (vsbmo)