Case Study: Retro Hospitality builds awareness for Hotel Petersburg with The Hodges Partnership

Retro Hospitality boosts Hotel Petersburg awareness with The Hodges Partnership and gains 1,000+ Instagram followers

Retro Hospitality, a leading operator of boutique hotels in Virginia, partnered with The Hodges Partnership to launch the Hotel Petersburg and build awareness for it as a new destination property. Their challenge was to shine a spotlight on this historic, recently restored hotel and promote it for both leisure and business travel as well as its fine dining options.

The Hodges Partnership implemented a media relations strategy that targeted travel and food reporters and content creators. They hosted a media and influencer dinner to showcase the hotel's dining venues and generated significant media coverage. Results for The Hodges Partnership's work included a front-page feature in the Richmond Times-Dispatch, a placement in Southern Living, an increase of over 1,000 Instagram followers, and a nearly 3,000-view travel itinerary on YouTube.

Retro Hospitality