Case Study: Kroger strengthens local loyalty and community engagement with The Hodges Partnership

Kroger strengthens local loyalty over 9 years with The Hodges Partnership

Kroger, a national grocery retailer, sought to strengthen its regional community ties and local brand loyalty. They partnered with The Hodges Partnership to develop a more focused and effective community engagement and media relations strategy.

The Hodges Partnership implemented a strategic giving program closely aligned with a responsive media relations approach for Kroger. This nine-year partnership resulted in the successful launch of over 10 new stores, highly active regional media coverage, and significant growth in community engagement metrics. The Hodges Partnership helped Kroger's regional efforts gain recognition from its corporate office for their differential impact.

Kroger