Case Study: Virginia Early Childhood Foundation advances childcare advocacy in Virginia with The Hodges Partnership

Hodges Builds Advocacy Toolkit for Virginia-Wide Coalition of Early Childhood Advocates

The Virginia Early Childhood Foundation (VECF) faced the challenge of advocating for increased state investment in childcare ahead of a potential $300 million federal funding shortfall. To saturate advocacy spaces with messaging, VECF engaged The Hodges Partnership to develop a campaign and toolkit for its Gotta Have Childcare coalition.

The Hodges Partnership developed a comprehensive advocacy toolkit featuring a unified message guide, a downloadable one-pager, and six authentic testimonial videos. This solution helped the coalition maintain focus on the issue, resulting in a platform commitment from the Governor to fund early childhood education. The Hodges Partnership's work helped safeguard 35,600 childcare spots and the job stability of over 37,000 parents.

Virginia Early Childhood Foundation