Case Study: Chesterfield County boosts tourism awareness with The Hodges Partnership and Experience Chesterfield

Chesterfield County launches Experience Chesterfield with The Hodges Partnership, driving 3,500+ event attendees

The Hodges Partnership worked with Chesterfield County, Virginia's fastest-growing county, which faced a challenge of low awareness among residents and visitors regarding its many amenities and attractions. The goal was to establish the new Experience Chesterfield tourism brand and its storytelling channels to encourage exploration of the county.

The Hodges Partnership developed the creative suite, messaging strategy, and launched digital channels for the brand. The solution included creating new events like Chesterfield Restaurant Week and Outdoor Fest, which drew over 3,500 attendees, and securing over 150 media hits. The team also developed a mobile information resource vehicle (MIRV) to connect with the community. As a result, the Experience Chesterfield brand was successfully launched and embraced by the community.

Chesterfield County