Case Study: National Retail Chain Boosts Benefits Engagement and Wellness Adoption with Hodges-Mace

Active Enrollment with Wellness Focus for a National Retail Chain

National Retail Chain, a large retailer with over 70 locations and more than 17,000 employees, wanted to improve benefit education and awareness, especially around core benefits like its HDHP and HSA options, while also promoting wellness and introducing new voluntary benefits. To support this effort, the company expanded its partnership with Hodges-Mace, using its 1:1 enrollment services and custom communications alongside the SmartBen Essentials enrollment platform.

Hodges-Mace provided professional Benefit Counselors and tailored employee communications to help employees better understand their options and make informed choices. The results were strong: 90% of respondents said they better understood their benefits, 97% understood the HDHP and HSA options, and HDHP participation increased 345%. Wellness awareness also improved, with 81% reporting better understanding of the program, while 309 employees added hospital indemnity coverage and 916 enrolled in whole life insurance.