Case Study: Stocksy drives data-driven growth with HockeyStack

Stocksy scales PLG and SLG growth with HockeyStack, boosting search ad budget

Stocksy, an artist-owned cooperative providing stock imagery, faced a challenge with fragmented reporting across multiple ad platforms. Each platform reported conflicting conversion numbers, making it impossible to determine a true return on ad spend and justify marketing investments. They turned to HockeyStack to consolidate this data and connect marketing efforts to revenue.

By implementing HockeyStack, Stocksy gained a unified source of truth for attribution, allowing them to track both product-led and sales-led growth motions. The solution provided clear ROI metrics, which enabled them to secure more budget to scale high-performing campaigns and quantify the impact of their human-led services. With HockeyStack, Stocksy's marketing became more data-driven and actionable, leading to faster decision-making and confident stakeholder reporting.

Stocksy