Case Study: Pylon Achieves Full-Funnel Visibility with HockeyStack

Pylon grows pipeline 3x with HockeyStack

PYLON, a fast-growing customer support platform, faced a significant challenge in achieving visibility into which of its marketing channels were generating pipeline and revenue. Despite rapid growth, their team lacked the attribution data needed to make informed decisions, relying on gut feelings instead of data. This made it difficult to sustain their ambitious growth targets. They partnered with HockeyStack to solve this problem.

HockeyStack provided a unified analytics platform that delivered full-funnel visibility, connecting marketing activities directly to pipeline and revenue. The solution identified high-ROI channels, such as Google Ads which was found to be driving 10% of monthly pipeline, enabling PYLON to confidently triple its investment. HockeyStack's AI analyst, Odin, also surfaced underutilized opportunities. This allowed for faster, data-driven decisions and saved the company significant engineering and RevOps resources that would have been spent on building an internal solution.

PYLON