Case Study: Planhat achieves revenue-driven marketing attribution with HockeyStack

Planhat manages nearly 3 million customers with HockeyStack

Planhat, a customer platform company, faced a challenge in understanding its marketing performance and customer journeys. Their data was scattered across multiple platforms like HubSpot and various ad networks, making it time-consuming and difficult to get a complete picture of which efforts were driving revenue. They needed a unified solution to track the entire customer journey and identify the most impactful marketing channels.

By implementing HockeyStack, Planhat gained full-funnel visibility and revenue-driven attribution. The solution consolidated all their data into one platform, allowing the team to see every touchpoint that led to a deal and direct their budget to the campaigns that actually generated revenue. HockeyStack also provided predictive intent scoring to prioritize hot accounts for engagement, enabling more effective targeting and better-informed marketing decisions.

Planhat