Case Study: Paragon unlocks faster, more flexible marketing insights with HockeyStack

Paragon cuts time to insight with HockeyStack

Paragon, a platform for building product integrations, faced challenges with its marketing analytics. Using Google Analytics and HubSpot, their team, led by Brian Yam and Forrest Herlick, was limited to a last-touch attribution model. This made it difficult to track the influence of top-funnel channels like LinkedIn and to build the custom reports needed for informed growth strategy planning.

By implementing HockeyStack, the team gained access to flexible attribution models and intuitive custom reporting. This solution provided new insights into channel performance throughout the funnel, enabling more efficient campaign experiments and better planning. HockeyStack allowed Paragon to ask specific questions and get immediate answers, unlocking insights that were previously impossible to obtain.

Paragon