Case Study: Oneflow doubles visitor-to-MQL rate with HockeyStack

Oneflow Doubles Visitor to MQL Rate Using HockeyStack’s Revenue Attribution & Account-Level Journeys

Oneflow, a contract automation SaaS company, needed better visibility into the full customer journey, marketing’s contribution to pipeline and revenue, and a stronger GDPR-compliant alternative to GA4. They turned to HockeyStack to help them understand how buying committees moved through the funnel and which touchpoints mattered most.

With HockeyStack’s account-level journeys, cohort reports, lift reports, multi-touch attribution, and website analytics, Oneflow could see which channels, campaigns, and creatives influenced purchases and how LinkedIn ads were driving demand. The result was 6.5x paid ROI in the pipeline, a 2x increase in form submissions in a quarter, and a 2x visitor-to-MQL increase from LinkedIn ads.

Oneflow