Case Study: ngrok accelerates revenue growth with HockeyStack

ngrok speeds up attribution insights and boosts sign-ups with HockeyStack

ngrok, a software solution for developers, faced challenges in tracking the full customer journey and understanding the impact of its content and marketing channels on user activation and purchases. With its previous tools, the company could only see basic first-touch and last-touch attribution data, making it difficult to optimize its go-to-market strategy and demonstrate the value of its investments.

By implementing HockeyStack, ngrok gained a multi-touch, multi-channel attribution platform with cookieless tracking, which was crucial for reaching its developer audience that commonly uses ad blockers. The solution provided clear insights into which website content drove the most sign-ups and purchases, allowing ngrok to immediately reallocate budget to prioritize high-performing areas like its documentation and security pages. HockeyStack enabled faster implementation and speed-to-value than previous solutions, and ngrok is now merging this data with in-product usage to identify predictive signals for accelerating revenue growth.

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