Case Study: Whatfix achieves 2x more content-influenced opportunities with HockeyStack

How Whatfix Optimizes Their Content With HockeyStack

Whatfix, a digital adoption platform, used HockeyStack to better understand how its content marketing efforts influenced pipeline and revenue. As the company’s blog traffic grew rapidly, its attribution lagged behind, and the team relied on manual UTMs and limited Salesforce tracking, leaving many content touchpoints and prospect journeys invisible.

With HockeyStack, Whatfix connected its website and tools like Salesforce, Pardot, and Drift to automatically track first-source content opportunities, content touchpoints, and prospect journeys. The platform’s users view and content influence reporting helped Whatfix uncover attribution gaps and identify over 2x more content-attributed opportunities, contributing to a 15% increase in opportunities and a 32% increase in won deals.

Whatfix

Levi Oimstead

Associate Director