Case Study: Planful boosts pipeline and marketing visibility with HockeyStack

How shifting from Bizible to HockeyStack changed Planful's marketing team

Planful, a finance SaaS company, was using HockeyStack’s competitor Bizible for attribution but struggled with limited visibility, a cumbersome reporting experience, and adoption that was mostly limited to ops and demand generation teams. The marketing team needed a better way to understand campaign impact across channels and touchpoints, and to make reporting accessible to more of the department.

HockeyStack replaced Bizible as Planful’s attribution platform, giving the team a clearer view of customer journeys, easier custom reporting, and broader usage across marketing. With HockeyStack, Planful built reports in minutes, improved collaboration, and saw measurable gains including a 35% increase in opportunities, a 41% increase in pipeline, and a 17% increase in ROAS.

Planful

Rowan Tonkin

Chief Marketing Officer