Case Study: Dice improves lead quality and revenue with HockeyStack

How Dice Optimized Go-to-Market Strategy with a Connected Buyer Journey

Dice, a career platform for tech professionals, needed a better way to understand its full go-to-market and buyer journey. Before working with HockeyStack, the team relied on last-touch attribution and had to piece together data from Google Analytics, Salesforce, HubSpot, and other tools, making it hard to measure campaign influence, budget impact, and funnel performance.

HockeyStack provided Dice with a connected buyer journey view, unified reporting, and white-glove implementation, giving the team a clearer look at engagement, pipeline, revenue, and attribution across channels. With HockeyStack, Dice consolidated three meetings into one, improved unqualified lead percentage by 20% in one month, and drove a three-month high in revenue, while also earning stronger executive visibility into marketing performance.

Dice

Na’im McKee

Director of Marketing Analytics, Technology, and Operations