Case Study: Bitmovin Achieves Clearer Multi-Touch Attribution and Faster KPI Reporting with HockeyStack

How Bitmovin Uses HockeyStack to Answer “What’s Working?” for the CEO

Bitmovin, an Emmy award-winning leader in video streaming infrastructure, needed a better way to understand what was working across marketing channels. Before using HockeyStack, the team relied on manual stitching between GA4, HubSpot, and spreadsheets, which made attribution slow, incomplete, and difficult to trust, especially after losing anonymous account-level data during the GA4 migration.

Bitmovin implemented HockeyStack as its centralized data source, using features like lift reports, dashboarding, attribution models, account matching, and Odin, the AI Marketing Analyst, to connect anonymous and known activity and analyze full buyer journeys. With HockeyStack, the team cut about 50% of the time spent updating KPIs and spreadsheets, moved from last-touch to multitouch attribution, and began identifying high-intent accounts and campaign impact on pipeline, giving the CEO clearer visibility into which assets and channels were driving results.

Bitmovin