Case Study: ActiveCampaign hits monthly revenue targets after cutting ad spend with HockeyStack

How ActiveCampaign hit their monthly revenue targets after cutting ad spend in half

ActiveCampaign, a customer experience automation platform, needed a better way to understand which marketing activities were actually driving pipeline and revenue. Their existing BI setup, including Looker, was too slow and limited, leaving marketers several steps removed from insights and making it hard to measure paid, organic, and account-level impact across disconnected systems.

HockeyStack gave ActiveCampaign a centralized revenue data source with attribution, dashboarding, lift reports, and account matching, letting teams quickly analyze campaigns, web activity, and the buyer journey. With HockeyStack, ActiveCampaign cut advertising spend by 50% while still hitting 100% of monthly revenue targets, increased target market coverage by 900%, and proved LinkedIn ads were driving revenue.

ActiveCampaign

Chris Wood

Director of Demand Generation