Case Study: Firstup achieves ABM clarity and sales-marketing alignment with HockeyStack

Firstup saves $140K and aligns sales with HockeyStack

Firstup, a leading employee communication platform, faced challenges in scaling its account-based marketing and aligning its sales and marketing teams. They lacked a single source of truth for account engagement, which resulted in sales not trusting marketing data and manual, time-consuming research processes. Firstup turned to HockeyStack to solve these problems and gain full-funnel visibility.

By implementing HockeyStack's account intelligence platform, Firstup achieved full-funnel attribution and real-time insights. This solution delivered $140K in annual savings by replacing previous tools, eliminated manual research, and provided clear attribution showing that webinars and events were key conversion drivers. Most importantly, HockeyStack enabled full alignment between sales and marketing, with both teams now trusting the same signals and focusing on the same high-priority accounts.

Firstup