Case Study: DataRobot builds data-driven enterprise marketing strategy with HockeyStack

DataRobot sharpens enterprise marketing decisions with HockeyStack

DataRobot, an enterprise AI platform, faced challenges in accurately attributing marketing efforts to revenue due to an inability to track anonymous touchpoints and unreliable data from previous vendors and in-house models. This led to misinformed budget decisions based on incomplete customer journey data. They turned to HockeyStack to build a truly data-driven marketing strategy.

HockeyStack provided a solution that captured anonymous touchpoints, offered multi-model attribution comparisons, and handled DataRobot's large data volumes. The results included smarter paid search investment and faster, more confident decision-making. HockeyStack enabled a cultural shift, empowering every marketer to present their own metrics and make evidence-based decisions, which improved executive alignment.

DataRobot