Case Study: CreatorIQ accelerates GTM insights and saves 30+ hours with HockeyStack

CreatorIQ replaces 30-hour dashboard builds with HockeyStack

CreatorIQ, an influencer marketing cloud software platform, faced a challenge where its go-to-market strategy was hindered by internal dashboards that only provided lagging indicators. These complex, time-consuming reports took over 30 hours to build and failed to provide the forward-looking insights needed to guide future strategy. The Director of GTM Engineering, Brett Kobold, sought a solution from HockeyStack that could move beyond simple attribution to proactively uncover revenue opportunities.

By implementing HockeyStack, CreatorIQ’s team gained a platform for real-time buyer behavior observation and hypothesis generation. This solution replaced their need for internal dashboards entirely, saving over 30 hours per report and enabling high adoption across marketing, sales, and leadership teams. The results included massive time savings, more efficient workflows, and a new ability to strategize ahead, with the platform supercharging idea generation for pipeline growth.

CreatorIQ