Case Study: Coro achieves qualified pipeline visibility with HockeyStack

Coro drives 6.5x paid ROI in pipeline with HockeyStack

Coro, a fast-growing cybersecurity company, faced a challenge in measuring the true effectiveness of its marketing programs. Their existing tools provided fragmented attribution and could not show how top-of-funnel efforts, like ad campaigns, were influencing qualified pipeline and revenue. This made it difficult for VP of Demand Generation Justin Brock to justify budget allocation and optimize performance, leading them to seek a solution that could provide full-funnel visibility.

By implementing HockeyStack, Coro gained immediate visibility into how marketing drives revenue. The platform provided custom reporting that connected ad impressions to closed deals, integrating seamlessly with their existing tools. As a result, Coro achieved a 6.5x paid ROI in the pipeline and a 2.5x increase in closed-won deals. HockeyStack saved the team significant time on manual reporting and created better alignment between marketing and sales by focusing on revenue impact.

Coro