Case Study: Cognism achieves 5x ROAS with HockeyStack

Cognism - Customer Case Study

Cognism used HockeyStack to solve major visibility gaps in its demand generation reporting. The team struggled to connect LinkedIn impressions and other marketing touchpoints to revenue, could only rely on limited first-touch or last-touch data in Salesforce, and had difficulty measuring the influence of both inbound and outbound marketing across channels.

With HockeyStack, Cognism gained multi-touch attribution and full-funnel reporting across campaign and ad levels, allowing the team to track impression-to-revenue journeys, compare channels like LinkedIn, YouTube, Reddit, Google, and Facebook, and see marketing influence in outbound deals. HockeyStack helped Cognism achieve a 5x return on ad spend, a 25% increase in ROAS, and save 3 days each month previously spent on reporting.

Cognism

Charlie Beale

Senior Enterprise Account Executive