Case Study: Anvilogic achieves data-driven GTM and faster reporting with HockeyStack

Anvilogic cuts reporting time from hours to seconds with HockeyStack

Anvilogic, a Series C AI security operations startup, faced challenges with fragmented reporting, low sales adoption of their existing tools, and limited visibility into buyer journeys. Their marketing team, led by VP Chas Larios, needed a data-driven solution to replace their siloed tech stack and enable a signals-based go-to-market strategy. They turned to vendor HockeyStack for its purpose-built platform.

By implementing HockeyStack, Anvilogic gained instant, full-funnel visibility into account journeys and automated workflows that pushed enriched buyer signals to sales via Slack and HubSpot. This solution reduced reporting time from hours to seconds, enabled product marketing to measure the real-time impact of launches, and allowed demand gen to optimize media spend. The HockeyStack platform facilitated a cultural shift to a data-driven GTM motion and accelerated adoption across all teams.

Anvilogic