Case Study: Amenitiz achieves 30% better ad spend efficiency with HockeyStack

Amenitiz boosts ad spend efficiency by 30% with HockeyStack

Amenitiz, an all-in-one platform for independent hoteliers, faced a challenge in efficiently managing its multi-country marketing efforts. The team, led by Juan Castro, lacked a reliable way to measure performance due to conflicting data from HubSpot and paid media platforms, which left them without a clear view of the customer journey for smarter budget allocation. They turned to HockeyStack for a solution.

Using HockeyStack, Amenitiz gained centralized attribution and multi-touch buyer journey visibility, replacing guesswork with data-driven decisions. This allowed them to reallocate budget based on insights into channel efficiency, revealing that Google was far more cost-effective than Meta. As a result, Amenitiz achieved a 30% improvement in ad spend efficiency within the first 30 days of using HockeyStack.

Amenitiz