Case Study: Allica Bank improves attribution and growth decision-making with HockeyStack

Allica Bank improves attribution and budget planning with HockeyStack

Allica Bank, a UK-based B2B fintech, faced challenges with its last-touch attribution model as it scaled. This model introduced systematic bias, making it difficult to confidently allocate marketing budget and identify true inefficiencies across their multiple go-to-market motions. The bank needed a platform that could provide account-level, multi-touch attribution and integrate cleanly with its existing HubSpot system of record.

HockeyStack provided the solution with its HubSpot-native integration and AI assistant, Odin. The implementation delivered clearer decision-making on budget allocation by revealing the assist value of various channels and providing better attribution for sales-assisted inbound pipeline. These insights gave Allica Bank more credible planning inputs and established a repeatable trust and QA loop, allowing them to embed these learnings into their operating cadence to improve efficiency.

Allica Bank