Case Study: Airbyte achieves unified GTM visibility with HockeyStack AI Analytics

Airbyte unifies GTM with HockeyStack in 2 quarters

Airbyte, a San Francisco-based data movement platform, faced significant challenges with its previous multi-touch attribution tool, which failed to provide reliable insights into their complex enterprise buying journeys. This created fragmented visibility, delayed reporting, and hindered collaboration between sales and marketing teams. To rebuild its go-to-market strategy, Airbyte turned to HockeyStack for a solution that offered true full-funnel attribution.

By implementing HockeyStack's AI analytics, Airbyte achieved self-serve insights, eliminating its dependence on other teams for data. The solution provided a unified platform for sales, marketing, and RevOps, leading to agile execution with weekly performance reviews and rapid campaign adjustments. HockeyStack enabled a zero-based budgeting approach and fundamentally redefined how the team collaborates and operates based on data.

Airbyte