Case Study: ESADE Business & Law School achieves record enrolments and streamlined student recruitment with Hobsons' Radius

Hobsons Radius at ESADE Business School

ESADE Business School, a top-ranked international institution educating over 8,000 students from 100 countries, faced significant operational inefficiencies: staff relied on Excel and basic tools to manage data, events and candidate communications, resulting in siloed information, duplicated activity between departments and weak visibility of prospective student journeys that hampered recruitment.

ESADE implemented Hobsons’ Radius platform in 2007 with a rapid 100‑day rollout and ongoing partnership to unify processes, centralise data and enable holistic reporting. The solution delivered stronger personalised communications and measurable recruitment gains — including 3.25 million+ emails sent (25% open rate), 24,000+ event attendees, 8,500+ interviews managed and 26,500+ sustained conversations — helping ESADE achieve record enrolments and improved operational efficiency.

ESADE Business & Law School

Maria Garcia Rey

Director, Business Intelligence Area