Case Study: Vertafore achieves a 9-point conversion rate increase with Hobson & Company

Vertafore boosts conversion rate by 9 points with Hobson & Company

Vertafore, a leading insurance-technology provider, partnered with Hobson & Company to address a key challenge. With a broad portfolio of solutions for insurance agencies and brokers, Vertafore needed a consistent and scalable method for their sales team to articulate the measurable business value of their diverse offerings.

Hobson & Company provided a solution by developing a suite of ROI tools that quantify the impact of Vertafore's solutions. These tools were embedded into the sales process, and sellers were trained on the new value-selling methodology. As a result of implementing the Hobson tools, Vertafore saw a 9-point increase in their opportunity conversion rate compared to the previous quarter.

Vertafore