Case Study: QuinStreet boosts marketing performance and revenue with Hiya Connect

QuinStreet Boosts Marketing Performance and Revenue Results with Hiya Connect

QuinStreet, a performance marketing company, needed a better way to connect with consumers by phone. Many of its outbound calls were mislabeled as spam or telemarketing, or appeared unidentified, which hurt trust, lowered answer rates, and made it harder to hit lead volume and revenue goals. To address this, QuinStreet turned to Hiya Connect Branded Call.

Using Hiya’s branded caller ID solution, QuinStreet began showing its brand and call reason on outbound calls so customers knew who was calling. The result was higher contact rates, longer and higher-quality calls, increased revenue per lead and revenue per contact, and lower agent cost per interaction. QuinStreet also used Hiya’s dashboards to monitor performance and make ongoing adjustments.

QuinStreet

Tyler Orrell

Senior Director