Case Study: Penske increases sales conversions with Hiya

Penske boosts answer rates 100% with Hiya

Penske, a global transportation company, faced a challenge with low answer rates on its outbound sales calls from its consumer contact center. Despite experimenting with various tactics like A/B testing and team reorganizations, these low rates were negatively impacting the bottom line. To address this, Penske turned to the vendor Hiya and implemented its Branded Call product to add identity and trust to its voice calls.

By using Hiya to display caller identification, Penske was able to significantly increase the likelihood of prospects answering the phone. The results were substantial, with answer rates jumping from 14-17% to 26-33%, amounting to more than a 100% increase. This solution from Hiya also led to 46.7% more calls being answered on the first attempt and a strong return in call back percentages, enabling Penske to reach more prospects faster and decrease the time to convert leads.

Penske