Case Study: Leading Financial Service Organization increases answered calls with Hiya

Leading Financial Services Organization Better Reputation Positive Branded Call Experience and Increased Revenue

Leading Financial Service Organization, a 36-year-old Detroit-based mortgage lender serving more than 2 million customers, needed a better way to get consumers to answer outbound calls. Their existing strategy of using hundreds of local ANI numbers was expensive, time-consuming, and created legal and trust concerns, especially as many of their numbers were being flagged as spam. Hiya helped address this challenge with its voice performance platform, including Hiya Connect Branded Call and toll-free calling.

Hiya moved the company from ANI-based dialing to a toll-free number strategy and branded its outbound calls to improve trust and identity. The result was a 27% increase in answered calls lasting more than 15 seconds, rising from 5.03% to 6.38%, while also helping reduce spam concerns and improve the overall branded call experience.