Case Study: Penske boosts answer rates and sales conversions with Hiya

How Penske Truck Leasing Co. increased answer rates to drive higher sales conversions

Penske Truck Leasing Co., a global transportation company with a large consumer rental reservations contact center, struggled to improve outbound answer rates despite testing different recordings, messaging, A/B approaches, and regional team structures. The company needed a better way to get prospects to pick up and connect with sales calls.

Penske turned to Hiya and used its voice identity solution to add trust and recognition to outgoing calls. The results were strong: answer rates rose from 14–17% to 26–33%, a 100%+ increase, first-attempt answers increased by 46.7%, and calls lasting over 60 seconds grew by 50.7%, helping Penske shorten lead conversion time and improve sales performance.

Penske

Emerson Jacobelli

Director of Consumer Contact Center