Case Study: OppFi achieves a 25% increase in answer rate with Hiya Connect

How OppFi increased answer rates to finalize more loan applications

OppFi, a Chicago-based public financial services company, uses outbound voice calls to help customers complete loan applications and improve access to credit. As robocalls made it harder to reach applicants, OppFi needed a way to boost answer rates and move more people through the application process.

Using Hiya Connect and its Branded Call solution, OppFi displayed the OppLoans brand on calls to increase trust and pickup rates. With Hiya, average answer rates rose from 40% to 50%, a 25% increase, helping OppFi connect with more customers and finalize more loan applications.

OppFi