Case Study: World Premier Market Research Firm boosts survey response rates with Hiya

How a world premier market research firm increased answer rates and accelerated survey sample collection

World Premier Market Research Firm, a global leader in survey research based in New York, needed to adapt from landline-based cold calling to a mobile-first recruitment model. As more of its calls were flagged as “spam likely” or “scam risk,” respondents were less likely to answer, especially younger mobile users, causing contact rates to fall and survey collection costs to rise. The firm turned to Hiya and its branded call identity and reputation monitoring capabilities to improve reach and trust with consenting respondents.

With Hiya, World Premier Market Research Firm saw an 81% lift in answer rates, a 33% increase in calls lasting over 60 seconds, and a 48% decrease in calls under 15 seconds. Hiya’s analytics also helped the company raise internal contact rates for pre-survey calls from 10.9% to 12.2% and post-survey calls from 9.9% to 10.9%, resulting in a statistically significant increase in survey contact rates and meaningful savings in mailed materials and dials.