Case Study: Sud Express revitalizes its brand with Hivency influencer marketing

Sud Express - Customer Case Study

Sud Express, a casual-chic fashion brand with nearly 40 years of history in France, needed to revitalize and modernize its image to reach younger consumers and adapt to new digital buying behaviors. To support this challenge, the brand turned to Hivency and its influencer marketing platform, with a focus on micro-influencer collaborations.

Hivency helped Sud Express identify relevant micro-influencers, streamline campaign management, manage product sample logistics, and track performance across campaigns and products. Over a 5-month period, the program delivered 24 campaigns, 60 posts, 1.7M followers reached, 19.2K€ in media value on Instagram, and a 3x ROI, showing that Hivency was effective in helping Sud Express boost visibility and modernize its brand.

Sud Express

Benjamin Bellaiche

Managing Director