Hivency
3 Case Studies
Case Study: Scrunchie is Back boosts visibility and engagement with Hivency
A Hivency Case Study
Scrunchie is Back - Customer Case Study
Scrunchie is Back, a 100% digital-native women’s accessories brand founded by Marie Aragon, needed to build credibility, increase visibility, grow its community, and generate user-generated content for its social channels. Before working with **Hivency**, the brand struggled with notoriety, low engagement, and limited website conversions, making influencer marketing a key growth lever.
Using **Hivency’s** micro-influencer marketing platform, Scrunchie is Back identified and managed relevant creators through filtering, campaign management, and performance analytics. In six months, the brand ran 27 campaigns and 177 collaborations, reaching over 4M users, generating 144K likes and 9.4K comments on Instagram, and achieving 57.7K€ in media value; its top publication delivered an 8.96% engagement rate and 3,579 likes.
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Scrunchie is Back
Marie Aragon
Founder