Case Study: West Point Association of Graduates achieves consolidated alumni engagement and 36.3% adoption with Hivebrite

How West Point Association of Graduates gives 90% of its alumni 100% of what they want

West Point Association of Graduates (WPAOG), the alumni association for the United States Military Academy serving 55,000 graduates, faced a challenge when its previous community platform was discontinued. WPAOG needed a single modern platform to consolidate multiple engagement tools, provide a branded alumni experience, and sync member data with its CRM — goals that led the organization to choose Hivebrite.

Hivebrite delivered an exclusive branded community with an interactive directory, group and chapter features (265 sub-communities as of January 2024), and integrated event, membership, and resource management, with Zuri Group enabling seamless Blackbaud CRM synchronization. The result: a 36.3% adoption rate, an average of 275 new user activations per month in 2023, roughly 3,063 active users and 22,501 visits per month, and about 46 events monthly — measurable improvements driven by Hivebrite’s consolidated platform.

West Point Association of Graduates

Terence Sinkfield

Vice President, Alumni Support