Case Study: Taco Bell Foundation builds a thriving scholar community with Hivebrite

How the Taco Bell Foundation created a thriving scholar community

The Taco Bell Foundation partnered with Hivebrite to better support its Live Mas scholars beyond scholarship funding. The organization wanted a more engaging, long-term virtual community where recipients could meet each other, organize in-person gatherings, and collaborate on projects, replacing its existing Facebook group with a scalable platform that could deliver more value.

Hivebrite implemented the Live Mas Scholar Community, a fully branded desktop and mobile experience with features like an interactive member directory, resource center, event module, messaging, and profile uploads. With Hivebrite, Taco Bell Foundation created a more connected, participatory scholar network where members share ideas, showcase passions, and ask questions, helping the foundation track community trends and demonstrate responsiveness to scholar needs.

Taco Bell

Marissa Lara

Programs and Partnerships