Case Study: Shell Alumni Network builds an engaged alumni community with Hivebrite

How Shell Alumni Network connects former Shell employees

Shell Alumni Network (SAN) partnered with Hivebrite to build an independent online community for former Shell employees. Their main challenges were making participation as simple as possible, supporting easy creation of sub-communities for different interests and specialties, and enabling seamless paid membership signup and fee processing.

Hivebrite provided a customizable community platform using the groups module, media center, live news feed, campaign module, and analytics to help SAN launch quickly and manage engagement effectively. With Hivebrite, SAN reached 500 active paying members within six months, organized 70 successful events in the same period, and built 9 active sub-communities, while gaining the confidence to scale their community further.

Shell Alumni

Dagmar Mekking

Director