Case Study: Boston College achieves streamlined, highly productive marketing workflows with Hive

How The Marketing Department At Boston College Streamlined Its Workflows And Increased Efficiency With Hive

Boston College’s Advancement marketing team faced fragmented tools and processes that led to duplicate work, extra printing, and unclear ownership across many fundraising projects. After finding Smartsheet too rigid for a fast-moving marketing group, the team selected Hive as their project management app to provide a single, cohesive platform for intake, coordination, and real‑time communication.

Hive centralized the team’s work—driving weekly production meetings, tracking individual workloads, and serving as the system of record with action cards and two‑letter group codes—while integrations with Gravity Forms, Zapier, and Google Drive automated project intake and approvals. The result: a transformed workflow with faster project setup, clearer accountability, and a team that reports being significantly more productive, efficient, and confident after several months using Hive.

Boston College

Jamie Manning

Digital Marketing Team Leader