Case Study: Sun East Federal Credit Union streamlines marketing campaign launches with Hive

How Sun East Federal Credit Union Launches Successful Marketing Campaigns With Hive

Sun East Federal Credit Union, a not-for-profit institution serving more than 52,000 members across Delaware, Pennsylvania, Maryland, and New Jersey, needed a better way to manage a fast-paced marketing workload. Before Hive, the team relied on email for project coordination, which created clutter, made approvals hard to track, and complicated work involving large files and multiple reviewers. Hive’s project management software helped Sun East replace that email-heavy process and support a growing hybrid work model.

With Hive, Sun East Federal Credit Union centralized requests with Hive Forms, organized campaigns with color-coded projects, and used status, Gantt, reporting, and template views to manage tasks, approvals, and timelines more efficiently. The result was a streamlined end-to-end workflow with fewer unnecessary emails and calls, clearer task ownership, faster movement between team members, and better visibility into workloads and project performance. According to the team, Hive has helped them make better decisions and spot resourcing issues before they occur.

Sun East Federal Credit Union

Courtney Ballauer

Senior Digital Strategist