Case Study: M/I Homes achieves streamlined, centralized marketing workflows with Hive

How M/I Homes Seamlessly Implemented Hive Across Their Organization

M/I Homes, the Columbus-based homebuilder ranked 14th nationally with operations across 15 divisions, faced fragmented marketing workflows built on SharePoint that left requests unclear, communication disjointed, and teams without dynamic forms, timestamped comments, mobile access, or customizable views. To centralize and scale campaign and collateral work across the organization, their marketing team adopted the Hive project management platform.

Using Hive, M/I Homes’ cross-functional committee built robust Hive Forms, parent projects for each division, Summary Views, Table/Kanban/Calendar layouts, and tagging/notification workflows, with staged onboarding (test environment, Lunch & Learns, and a one-week switchover). Hive enabled clearer workflows, cut back-and-forth communication, and saved each M/I team member hours per week while improving visibility and collaboration across all divisions.

M/I Homes

Will Duderstadt

Vice President of Marketing