Case Study: Barefoot Proximity achieves major email reduction and streamlined project workflows with Hive

Barefoot Proximity Marketing agency cuts down on email

Barefoot Proximity, a Cincinnati-based marketing agency, had a five-person Channel Integration team that relied on online spreadsheets, weekly status meetings, and heavy email to track analytics and data requests. Project manager Stu Spalding found the process manual, reactionary, and inefficient—often requiring 6–10 emails per project—so the team switched to the project management tool Hive.

Using Hive, requests become cards that are instantly assigned with files and details, and the Hive status view provides a real-time dashboard for prioritization and capacity planning. Hive streamlined workflow, cut email per project from roughly 6–10 to about two, reduced manual updates and steps, and improved collaboration and accountability across the team.

Barefoot Proximity

Stu Spalding

Project Manager