Case Study: Navigating Cancer achieves agile marketing transformation and improved efficiency with Hive

Adopting agile marketing with Hive

Navigating Cancer, a Seattle-based provider of patient relationship management software for cancer clinics, was struggling with miscommunication, missed deadlines, and unclear priorities across marketing, operations, sales, and engineering. After researching solutions, the team adopted an Agile workflow using Hive — running two-week sprints and action boards in Hive to give leadership visibility and keep work organized.

Using Hive’s sprint boards, a backlog, and short daily stand-ups, the marketing team moved tasks through clear stages (Unstarted → In Progress → In Review → Completed) and broke large projects into smaller, actionable items. Hive made progress visible to stakeholders, created a reliable record of accomplishments each sprint (for example, a sprint view showing Unstarted: 20, In Progress: 3, In Review: 7, Completed: 2), and improved prioritization, accountability, and overall efficiency for Navigating Cancer.

Navigating Cancer

Stephanie Lin

Product Marketer