Case Study: Planday achieves 40% reduction in email and centralized marketing workflows with Hive

40% reduction in email

Planday, a Copenhagen-based software company that provides employee scheduling for shift-based businesses, was struggling with fragmented workflows as it scaled to 180 employees across six offices. Design and marketing teams were split across tools like Trello and Basecamp, causing miscommunication, slow handoffs, and burdensome reporting — so Planday turned to Hive’s centralized project management platform to bring teams and work into one place.

Using Hive, Planday consolidated project details, conversations, action cards and Gantt charts, and created reusable action templates for recurring workflows (like event assets). The change produced a 40% reduction in marketing emails, faster onboarding via shared action cards, clearer reporting to the CMO and board through summary views, and improved process consistency — with Hive’s customer success team also rolling out custom labels and feature requests to support the rollout.

Planday

Kyra Kuik

Head of Content