Case Study: adidas improves global live event streaming for employees with Hive Streaming

How Hive Streaming supported adidas in creating excellent live event streaming experiences for employees

adidas used Hive Streaming to improve internal live event streaming for employees across its global organization. The company needed to extend attendance beyond headquarters, increase video adoption in APAC, create consistent video experiences for all users, and keep viewership steady through company town halls.

Hive Streaming provided its Video Experience Platform, including Analytics and Optimization, to remove bandwidth limits and give adidas more visibility into video performance. The result was broader reach for company town halls, a higher number of large video events, improved quality of experience worldwide, and more consistent viewership over the full duration of live events, with 92% of viewers rated “Excellent.”

Adidas

Adi Dassler

Founder