Case Study: Lake District Hotels increases direct bookings with Hive Marketing Cloud

Lake District Hotels - Cuustomer Case Study

Lake District Hotels, a collection of family-owned hotels, struggled with disconnected and incomplete guest data. This prevented them from running personalized marketing campaigns and led to inefficient promotions that damaged their brand reputation and revenue. They partnered with Hive Marketing Cloud to solve these challenges.

Hive Marketing Cloud implemented a Customer Data Platform to create a single customer view and automated marketing journeys. This solution led to a 4% increase in direct bookings and an 8% reduction in third-party commissions. Remarkably, 34% of all bookings now occur within a week of a targeted mailing, generating nearly half of all booking revenue and contributing to an annual saving of over £10,000.

Lake District Hotels

James Pass

Lake District Hotels