Case Study: Natures Menu grows online subscriptions and customer loyalty with Hive Marketing Cloud

How premium raw pet food supplier Natures Menu used Hive to grow and retain online basket and subscription customers in 2020

Natures Menu, a premium raw pet food supplier, faced the challenge of transitioning its traditionally brick-and-mortar business to a successful online subscription model. They needed to use their customer data to send highly personalized communications to drive engagement and convert one-off purchasers into loyal subscribers, but lacked a Customer Data Platform (CDP) to do so effectively. They chose Hive Marketing Cloud to help implement this strategy.

Hive Marketing Cloud provided Natures Menu with the tools to easily segment its audience based on detailed pet information and create dynamic, targeted email campaigns. This solution allowed for highly personalized messaging, automated customer journeys, and the ability to react quickly to market changes. The results were a 70% increase in online orders, revenue from email that continuously increased, and engagement metrics that exceeded industry benchmarks, helping to secure the company's online growth.

Natures Menu

Julia Guy

Digital Channels Director