Case Study: Quality Cottages boosts direct bookings and renter loyalty with Hive Marketing Cloud

How premium holiday rental agency Quality Cottages used Hive to increase direct bookings and renter loyalty

Quality Cottages, a Welsh holiday cottage rental agency, faced challenges with disconnected customer data across its multiple brands. This prevented them from identifying and accurately targeting previous customers, limiting their marketing to generic broadcasts. They partnered with Hive Marketing Cloud to gain a unified customer view and implement more personalized marketing to increase direct bookings and reactivate lapsed renters.

Hive Marketing Cloud integrated the agency's data into its Customer Data Platform, creating a single customer view and automated marketing journeys. The results were significant, including a reactivation campaign that generated over £150,000 in revenue and a 1500% ROI. Other successes included a 5% improvement in website conversion and an overall increase in turnover exceeding 10%, enabling more effective marketing and property acquisition.

Quality Cottages

Gareth Robinson

General Manager